Trion Industries, maker of shelf merchandising solutions, approached us to develop a multi-pronged advertising campaign consisting of photography, print ads, magazine inserts, direct mail and an animated website feature.
To achieve the concept of ‘Art of Merchandising’ (6) 10′ gondolas were purchased as well as consumer products from a variety of channels. Each gondola was specifically merchandised by channel, as elegantly as possible, to illustrate the ‘Art of Merchandising’.