Having worked with the Martz Group for several years prior to the rebranding, we had insight into the inner-workings of the company, including their top-notch equipment and superior corporate culture. The challenge was to develop a logo that would work well in print, web and on their new fleet of vehicles. In addition to the logo, we developed a suite of websites, print materials, ads and vehicle designs.
Martz® Group Rebranding
“Halibut Blue has always provided our team with outstanding customer service. They have demonstrated a proven ability to initiate and foster creativity on our websites, through our marketing materials, and even amongst our employees. Their high level of dependability, professionalism, and unprecedented follow through are what differentiates Halibut as a company.”
Jennifer Stegman, Corporate Sales Director
A master design was needed for a new fleet of 56-person coaches, as well as a group of smaller 36-person buses, and luxury vans. The design had to work on each vehicle type, reflect the Martz brand and stand out in the sea of other bus companies. This was achieved with a slick and clean design without additional embellishments.
Websites were developed for each main Martz location, as well as one for coporate information. Each of the 9+ secure, responsive websites has a similar look and feel but has content targeted to the specific geographic location. The sites feature the ability to purchase tickets, HRIS and social media integration, animated slideshows and timeline.
In addition to a traditional stationery kit, multiple collateral pieces were developed for driver recruitment, sales generation, proposals, and tour guides.