The Geisinger Commonwealth School of Medicine — a shining star in Northeastern Pennsylvania — hosts a yearly gala to raise money for scholarships. We were tasked with branding the event, creating advertising and collateral materials including a sponsorship and invitation kit, as well as a 70+ page program book.
Black Ties for White Coats
A formal event this important to the education of future physicians, with nearly 600 yearly attendees, needed a clever concept that would work for permanent branding.
A great fundraiser event needs great sponsors. To achieve the fundraising goals, a dedicated team of volunteers seeks corporate and personal sponsors. In order to facilitate this task, a sponsorship kit was developed featuring the ask brochure, outgoing envelope sponsorship reply card, and envelope.
A short fold invitation was designed featuring the 3 event honorees. The design challenge was to present the honorees and the event concept while working within the parent company corporate identity. Each year a new design is implemented to keep it fresh. The entire kit includes an invitation, outgoing envelope, reply card, and reply envelope.